Video Interaction Technology: Is It Really Being Utilized?

By Jason Cronkhite on August 16, 2010 in Educate

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Celebrities are using interactive video technology to build their brands and connect with their customers. What is limiting everyday business people from doing the same? Are there barriers? Are people who are’nt celebrities just not that interesting?

Do you have to be a thought leader to use interactive video technology? I’m asking these questions because I’m curious about why some technologies are adopted by some market segments and others are not?

With the development of interactive video technology platforms such as Kyte‘s and the release of the iPhone 4 FaceTime feature, I’m curious to know what you think creates the right mix of elements or benefits to provide for product/market adoption?

The video phone was tried by AT&T almost 30 years ago – I think – and it failed. Was the market just not ready for it then? Was the value case just not presented to the customer correctly?

Painful problems that are met with valuable solutions are commonly the most successful business cases however; does interactive video technology solve many pain points? I can think of a few:

Travel reduction
Relationship building
Sharing moments with time displacement

I’m sure there are many more you can think of but in the case of Apple, Kyte & Skype – what specific problems do you think these companies solve with their technologies? Further, what other markets could these companies service with their tools?

I’m interested to hear what others think and this post is designed to help us think about not just interactive video technology but more importantly product/market fit as entrepreneurs.

Update – 8/16/10

Facebook launches Facebook Live . Looks like Facebook will be exploring how to better communicate with its user base and building stronger value for their platform by hosting a live show that a) promotes users of the platform b) communicates what it is building feature wise and c) showcases events that it is part of or hosting. To stay relevant, do all business need become content producers in order to educate and build deeper connections with its market segment?