How Important Is Value Creation and Reputation? Apparently It’s A Key Selling Strategy

Image representing Apple as depicted in CrunchBase

Image via CrunchBase

Apparently Value Creation & Reputation are pretty damn important, if you want to be known as one of the best companies in the world.

World’s Most Admired Companies: Who does business trust? – Mar. 4, 2010

What I’d like to add to this article is the importance of how each of the Top 5 companies on the list have some of the most efficient selling strategies in the world. Not only are their corporate values aligned organizationally but their sales organizations are the best in the world.

  1. Apple – Killer Products + Distribution + iTunes
  2. Google – Consistently Build Products that add value around Search + the most efficient ad sales system in the world.
  3. Berkshire Hathaway – Look at the portfolio of companies free cash flow – some of the best managed sales engines around.
  4. Johnson & Johnson – Can you say high quality products and massive distribution.
  5. Amazon – Uh, the most efficient consumer product sales system in the world.

Thoughts?

About Jason Cronkhite

Entrepreneur, Fanatical Football Supporter, Husband & Father to two cute kids Kendall & Connor.
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